Explore Top 5 Video Marketing Strategies to Use With Examples

Top Video Marketing Strategies With Examples
If there’s one thing you’ve got to include in your content marketing strategy, it’s video.
 
Modern-day customers love videos – in fact, they spend a whopping 19 hours a week watching videos. (Source – https://www.wyzowl.com/video-marketing-statistics/#stat-4-3)
 
So, it makes the most sense to connect with your customers on channels where they’re more likely to engage.
 
In this guide, we’ll tackle the reasons why video marketing is a must for every marketer.
 
We’ll also explain how video marketing works through the use of real video advertising examples that have worked for the world’s biggest brands like Dropbox and Dior.

If you’re wondering why you should set aside thousands of dollars for online video marketing, the answer is that it benefits your business in more ways than one.

Here’s how video content can help boost your business’s bottom line.

It Shows Off Your Products

A video is a powerful tool that allows potential buyers to learn more about a particular product.

In fact, 73 percent of customers count on video content to obtain more information about a product. (Source – https://www.wyzowl.com/video-marketing-statistics/#stat-4-2)

So, when you create explainer videos, customers will not only understand what your product is about, but they’ll also be able to see how it can add value to their lives.

It Boosts Brand Awareness

According to Wyzowl, 93 percent of marketers believe that video has enabled them to boost brand awareness. (Source – https://www.wyzowl.com/video-marketing-statistics/#stat-3-8)

Every time you post a video, you can grab potential customers’ attention, as they are more likely to stop and stare at videos.

In fact, HubSpot found that branded video to be the most memorable format.

It’s What Your Customers Want From You

You’ll be able to get the word out about your company through people’s preferred format.

According to HubSpot, about 53 percent of customers want to see more video content from the brands they do business with. (Source – https://blog.hubspot.com/news-trends/content-trends-preferences)

It’s also been found that people spend about 2.6x more time on websites that have videos than the ones without. The numbers don’t lie, so you better get on board.

It’s What Customers Want to See

YouTube data revealed that people view a billion hours’ worth of videos per day.

Plus, “The Marketing Helpline” says that video content gets more videos on social media compared to their text-based counterparts.

So, if you aren’t creating videos, you aren’t providing your customers with the type of content that can convince them to purchase your products.

It Improves Your Return on Investment (ROI)

Through online video marketing, you can generate a greater return on investment (ROI) and grow your earnings at a significantly faster rate compared to your competitors.

And, although video production can be costly (about $1,200 for a “basic” video).

It’s well worth it as 87 percent of companies say that videos have helped them gain a generally good ROI. (Source – https://www.wyzowl.com/video-marketing-statistics/#stat-3-9)

The benefits don’t end at number five – they go on and on, but this should give you a general idea of why video marketing is king.

Examples of Video as a Marketing Strategy

When you can’t decide what content to create, choose video content.

Not only have your competitors already invested in it (92 percent of marketers say that video is a valuable part of their marketing strategy), but it can convince your customers to do business with you.

Below, we’ve broken down the top five types of videos you can make:

1. Explainer Videos

When discussing video advertising examples, we can’t leave out explainer videos.

This is the most common type of video content that marketers make. It’s also what 96 percent of people view to find more information on a product.

Explainer videos do exactly what you think they do – they explain to potential buyers what a product is all about. As a rule of thumb, it should be able to answer, “How can your company’s products solve your customer’s problems?”

Explainer videos shouldn’t dwell on why customers should buy your product. But instead, show customers how valuable it will be to them.

In other words, it should be about the product, but it shouldn’t be all about you (it shouldn’t scream, “buy me!”).

Video Marketing Example: One of the greatest video advertising examples is Dollar Shave Club’s “Our Blades Are F***ing Great” video.

It introduces a problem (shavers are overpriced) and then tells you what they do (they deliver low-priced shavers directly to your door).

Yes, the video is about them, but ultimately, it’s about how their company can solve their customer’s problems.

2. Product Videos

Through product videos, you’ll get to show off your product front and center and flaunt the features that make it stand out. Your main goal is to get people to want your product.

Video Marketing Example: One example of a company that excels at product videos is Apple. Their “Introducing iPhone 13 Pro” video puts the spotlight on the new iPhone and shows people what it can do in Apple’s signature cinematographic way.

Not only does it have vivid visuals that “wow” viewers, but it also reflects the lifestyle that its users would want to have – one that’s full of experiences they can capture with (you guessed it) their new iPhone.

If you’re wondering what sets product videos apart from explainer videos, the answer is that the former stirs people’s emotions, while the latter simply tells people what a product is.

3. Testimonial Video

Testimonials prove that your products are what you say they are. This online video marketing strategy involves getting current customers to vouch for your business as a way to increase credibility.

Since 72 percent of customers believe that testimonials make them trust a business more, it would be worth your while to invest in these videos.

Here are a couple of tips on creating testimonial videos that convert:

  • Show the product. How will people know what’s being talked about if they can’t see it in action? If a customer says they like the product’s look, how will people know what it looks like? You may want to add a demo video to your testimonial video.
  • Follow the “before and after” format. Customers buy your product or avail themselves of your service because they want to solve a problem. That’s why your testimonial video should follow the “before and after” format – it shows people what exact problem was solved.
  • Be as real as possible. Get real people to talk about their genuine experiences. Remember that people don’t like it when material appears too promotional or when it seems too scripted.
  • Keep it short. Testimonial videos should be shorter than two minutes, as viewers will start to lose interest if it goes on and on.

Video Marketing Example: A great video advertising example of a testimonial is Dropbox’s “Why Customers Love Dropbox.” (Source – https://www.youtube.com/watch?v=DHDUXbMIIRs)

They asked multiple customers to comment on what they thought about Dropbox’s services as well as why they decided to switch to Dropbox.

It also talked about how Dropbox was able to solve the problems involved in remote work.

In less than two minutes, they were able to show how the app works and how well-known companies like Under Armour, Kayak, and more have adopted the innovation.

4. Product Demo Video

A product demo or demonstration provides customers with an in-depth look into how the product works.

Unlike an explainer video that talks about what people can expect with a particular product, a product demo talks about how the product – typically an app – works.

Let’s say you’re selling kitchen knives. Your explainer video would explain how your knives stand out. However, your product demo would show the knives in action.

You would, for instance, demonstrate how the knives can slice, chop, etc., with precision. The best way to describe it would be to compare it to an infomercial.

Video Marketing Example: An impressive product demo video worth checking out is The Lip Bar’s “5:00 Caffeine Concealer” video. (Source – https://www.youtube.com/watch?v=4CBy2hFCSyY)

In their video, a model shows customers how they can use the brand’s “Caffeine Concealer” by creating a makeup look that they can copy.

Additionally, it shows customers what the concealer looks like in real life and how easy it is to use.

5. Behind-the-scenes Video

Your customers are curious about what goes on behind the scenes (BTS) at your company. Through this online video marketing strategy, you’ll get to give them a glimpse of how you get things done.

Not only does it build credibility, but it’s also one way to show customers that you’re a lot more than your brand name. It allows you to connect with customers deeper, showing your human side.

It’s also important to note that customers are becoming more and more conscious about the brands they do business with.

Sustainability has become a critical purchase criterion for around 60 percent of customers. (Source – https://www.businesswire.com/news/home/20211014005090/en/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives)

To address any doubts, you can communicate your sustainable practices and show the whole supply chain via a BTS video.

Video Marketing Example: A good video advertising example is Dior’s “How a Dior Haute Couture Collection Comes to Life.” (Source – https://www.youtube.com/watch?v=aZTFcW9Rcf0)

Without these types of videos, the brand would be detached from its buyers.

Customers would continue to perceive the company as elusive.

However, with a BTS video, they’re able to show people that they’re more than a brand – they’re a company with a passion for creating art.

Plus, now that people see the amount of work it takes to complete a couture collection, they can appreciate their products more.

Get Started With Online Video Marketing Today

The truth is that video marketing is the king of marketing. If you don’t hop on that train now, you will undoubtedly fall way behind your competitors.

Bear in mind that 81 percent of businesses have said that by creating video content, they’ve been able to increase sales substantially – don’t you think it’s about time that you became one of them?
Subhash Kashyap

Subhash Kashyap

Hi, I'm Subhash Kashyap, an SEO marketing Consultant. Here with my personal website, I used to share insights, strategies and how to guides to help business owners and other marketers like me.
Subhash Kashyap SEO Blogger
I’m Subhash, an SEO consultant with more than ten years of content marketing experience. I’ve helped businesses across the world grow their online presence and am looking forward to doing so for you!

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