Wondering how you can easily find rankable keywords for your website?
Whether you’ve just started your website or have been trying to rank it on search engines for a while, you need a tried and tested keyword strategy to get the attention of internet visitors.
Finding the right keywords will not only help you rank your website higher in search engines but will also optimize it to target the right audience and increase conversions.
Without further ado, let’s dive in and discover what are rankable keywords, why finding the right keywords is important, and 10 different ways to find rankable keywords.
I’ve also answered a few frequently asked questions about rankable keywords for you.
What are Rankable Keywords?
Keywords are words or phrases that are frequently searched on Google, YouTube, and other search engines.
Among billions of search queries made every day, rankable keywords are the words and phrases that are easier to rank for on the first page of a search engine, especially for newer sites.
Basically, any keyword that gets a good amount of searches monthly, while having low competition is a rankable keyword.
These keywords usually target a specific query instead of a whole concept.
For example, you sell scented candles that are great mood boosters and make the perfect companion for meditation.
Here, a broad term like “meditation” or “scented candles” would have much higher competition and information-packed articles.
Instead, you can target a much specific query (keyword) like “how scented candles help in meditation.”
Why Do You Need The Right Keywords?
Here’s why you need to put some effort into selecting the right keywords.
- The right keywords will help you understand what the audience is looking for.
- Answering the right queries will increase the viewer’s trust in your content, which in turn will help in increasing conversions.
- It will also help you build a keyword cluster.
Now, let’s see how to find rankable keywords for a low DR site.
10 Excellent Methods to Find Rankable Keywords
Here I’ve compiled an exhaustive list of the different methods to find rankable keywords for a low DR site.
1. Google Autocomplete
One of the easiest ways to find what people are searching for is through Google Autocomplete.
Start by typing in your primary keyword in the Google search bar, and Google will give you a list of related queries that people usually search for.
Since this gives you an insight into what people are searching for and how they are phrasing their search queries, you get to know exactly what to target.
2. Google Keyword Planner
The Google Keyword Planner is another excellent tool for keyword research.
It provides you with a list of related keywords, their search volume, and the competition level.
You can use this information to determine which keywords have the highest search volume and the least competition.
3. Target Keywords From Low DR sites
Analyzing your competitors’ websites, having a low DR, can also help you find rankable keywords, especially those with low domain ratings.
Keyword tools like Ahrefs and Semrush can help you find the keywords they are ranking for.
It will give you a list of keywords that low DR sites are already ranking for.
At the end of your research, you’ll have a list of easily rankable keywords.
4. Online Forums
Online forums like Reddit and Quora are some of the most popular places where people go to find answers.
These platforms can help you find and understand what people are actively searching for and what keywords you can target.
Look for threads or questions about your niche and use the keywords mentioned in the discussions.
5. Google’s Related Search
Another clever way to look for keywords is through Google’s Related Search column.
It helps you understand the search patterns of your target audience.
Also, these long tail keywords usually have a lower search volume and not many top sites target them.
By eliminating this competition, you can easily swoop in and take the top position for these long tail keywords.
6. Dive Deep Into Facebook & LinkedIn Groups
Facebook and LinkedIn groups are bustling with passionate enthusiasts asking and solving queries.
These groups often act as search engines where they can get answers from people they trust.
Now, we can take advantage of the most frequently asked questions or the trending topics on these groups and target those keywords for your own website.
This is an especially great keyword research option for e-commerce websites.
You can find the pain points of your audience and target those keywords.
7. Company and Product Reviews
If you’re a niche blog or a service provider, you can target keywords with “review.”
Companies and manufacturers providing products and services in your niche are great keywords to target.
Before buying any new product, users usually go online to read reviews and see if the cost and quality are worth it.
8. Use a Keyword Research Tool
If you are taking your website seriously and want to get the best keywords to target, then keyword research tools like Ahrefs and Semrush are what you need to go for.
All you need to type in the parent keyword and in turn, they will give you hundreds (if not thousands) of related terms and phrases that you can target.
Also, these tools give you exhaustive data about each of the suggested keywords, including search volume, traffic potential, and keyword difficulty.
This makes it easier for you to make a wise and informed decision on which keywords to go after.
9. Online Guides like Wikipedia
Online encyclopedias are a storehouse of information.
Looking for your parent keyword on Wikipedia will expose you to hundreds of keywords related to your parent term.
You can make a bank of all of these keywords and target the ones that goes with the search intent and your business intent.
For example, if you look for “social networking” on wikipedia, the page also links you to several other social networking-related articles like “social network service”, “social bookmarking”, and “social platforms”, among others.
10. Free Online Courses
This may sound a bit out of the box, however, free online courses are a great way to find educational keywords.
In addition to Google, YouTube and LinkedIn also act as search engines when people are looking to gain information on a certain topic.
And online courses are a great way to find what topics you can cover for your website.
Once you have a list of keywords you can go after based on the above research, shortlist the keywords that best suits your business intent.
FAQ(s) on How to Find Rankable Keywords
Examine your keywords based on the following factors and discard the ones that don’t meet most of the requirements.
1. A keyword should be inclined to your business intent. If you’re someone who sells shaving razors, targeting a keyword like “what is the best shaving razor” is better than “the history of shaving”.
2. Should have moderate to high search volume. If you target a keyword that only gets 0-10 monthly searches, then you’re basically writing an article on a subject that people are not looking for. So, look for keywords that have an SV>100.
3. Have a keyword difficulty of below 40. A keyword with high difficulty will most probably need a lot of backlinks and a good domain authority to rank in the top 10. If you’re just starting out, then that may not be possible for you.
4. Check the domain authority of ranking pages. If the websites already ranking for the keyword have a domain authority of over 80, you may want to build yours before targeting the said keyword.
If you are regular with your posting and are consistently gaining traction and building your domain authority, then targeting a few high-competition keywords may not be a bad idea.
In fact, it allows you to create a parent page for your keyword cluster, increasing your credibility.
The easiest way to find the keywords your competitors are ranking for is through AHREFs or SEMrush.
These SEO tools let you run a comprehensive competitor analysis and give the list of their most popular pages and keywords, which you can use for your very own keyword strategy.
Keyword research is a critical part of SEO, and finding the right keywords that can help you rank higher in search results is essential.
The methods mentioned above make it extremely easy to find the keywords you can target.
However, when it comes to shortlisting and finding the right terms to go after, you may need the help of a professional.
So, find easily rankable keywords with the help of an SEO professional.
An SEO can help you identify the right cluster to target and which keywords are worth putting an effort into.