Every business needs a website in these modern times, and websites have become the key to capturing leads. Gone are the days when you need physical visits to capture leads, and hello, internet.
But it’s not simple. You can’t expect people to click on the “Click here” button and expect the leads to pour in.
That’s why it is necessary to make people click on where you want and how you want, but you can’t make people do that.
They have to do it on their own or believe that they are doing it on their own. That’s the secret formula, give them something that they can’t refuse to click.
But that’s not the only way of doing it. There are various ways of generating leads. Let’s check them out.
Top 10 Ways to Capture Leads for Business Growth
Use Forms in Your Websites
Adding forms to your websites can dramatically increase the leads and create a benchmark to track the success of your leads. You can use analytic tools for auditing where the traffic is coming from.
Whether from email marketing, social media, or blog posts, you can double down your efforts on that marketing technique based on the numbers. But people are not just going to waste their time filling up forms, and you must incentivize it.
The better the rewards, the higher the chances of people filling up the forms.
For example, you can provide an e-book free of cost to anyone willing to fill up the forms. Or, give them a special discount on their favorite products if they wish to sign up. Everybody likes a discount and more so on their favorite products, and it’s bound to get you a lead.
Welcome New Visitors
With your websites, you have two types of visitors, the ones who visit the site regularly and the new ones visiting your site for the first time. So, create a welcome message for them, and this message will pop up for those who visit the site for the first time but not for everyone.
Existing users are already familiar with your site and don’t need their flow to be disturbed by welcome messages. First, welcome them through a message or video, present them with your sites’ most important pages, and then feature a pop-up to sign-up for a newsletter.
Also, don’t keep the same welcome message every day. Make a new creative welcome message every day, or you can take up a notch and create a personalized welcome message for existing members along with a different message for new members.
This will not help you connect with new members but also keep the existing ones happy and satisfied.
Create a Perfect Landing Page
A landing page is a page that your visitors will see when they interact with the link you send through email marketing, social media content, or other links. This landing page must be perfect, or they will lose interest and leave your site.
According to Wyzowl, 72% of people are more attracted to videos than texts. To create the perfect landing, your page must contain an image, a video, headline, subhead, a few words that explain the incentive it’s providing, and an opt-in form where you collect the information you need.
Deploy Interactive Contents
Interactive contents are something that your visitors can interact with when they visit your site. According to Content Management Institute, interactive content such as contests, games, interactive infographics, and quizzes gets the most interactions from visitors.
So, try implementing them on your site in a way that they can be interacted with without getting distracted. When your visitors interact with them, you ask if they are enjoying the content and if they are, can they leave a few words about their experience.
You can then use their words to review the service of excellence on your website. Also, the more they engage, the more they spend their time on your site, making them a perfect lead.
Implement AI Chat Functions
People prefer live conversations before reading texts or interactions with other stuff.
So, give them what they want, a conversation. Now, it may not be possible for small businesses to employ hundreds of employees to dedicate them to answering or solving the issues of their visitors. That’s where live chats functions come in.
Modern live chat functions use AI and Machine Learning natural language conversation to serve visitors better. They will fail to distinguish whether they are talking to humans or AI. If that’s the case, they will inquire about anything and get the relevant results.
Unlike a human representative, an AI-based chatbot will function 24/7 to ensure you never miss a significant lead.
Grab Your Visitor’s Attention Before They Leave
Many visitors would interact with the site for a few seconds and then leave, and if that happens, you are losing a potential lead. So, give them something that stops them from leaving.
It could be a last-minute message saying, “We’ve something special for you,” that may score you the lead you need.
Now, use that banner or pop up with a link that sends them to a special landing page, which should differ from the landing page we talked about.
If both landing pages are the same, they will feel like they have wasted their time and effort, which is not something you want your visitors to feel.
Urgency Can Be a Good Thing
Urgency can be a good thing, especially if you are in retail.
For example, let’s assume that you sell physical products and services. You can put special timed discounts on your products and services that will run out if they don’t purchase in time.
Or use messages such as “Only 1 item left” or similar messages to create a sort of urgency in the minds of your visitors, making them come back for your site again and make the sale.
For example, if you visit sites such as Flipkart, Amazon, or Myntra, the chances are that you will find products that have the message, “Only 1 item left,” and it works.
Use Gating Techniques
Gating techniques can be instrumental as a lead generation technique. Present them with interactive and exciting content on your site, and as they start to get interested in it, use a trigger point to call for gating content. Suppose they are watching a video.
You can pop a message on the screen saying- “Sign up if you want to see more.” But make sure it’s not provocative and rather subtle.
For example, you can publish a blog with a gating technique. Suppose the first half is the good half of the content, but if they want to finish it, they will have to sign up.
To finish the end of the story, they will sign for it. There are various ways of implementing it, but it is totally up to you. You know what they say. The sky is the limit.
Measure The Performance of Lead Generators
What good is it if you can’t keep track of where your leads are coming from or how all your leads are performing?
You can use various free tools for that or get premium ones if you need more granular control and more accurate numbers on the screen. You can even use the tools to evaluate landing pages as well. Let’s consider an example.
Suppose you have two landing pages, A and B. If the landing page gets 1000 visitors, only 20 people signed up for the form.
That means the conversion rate is only around 2%, but in landing site B, 100 people sign up for the form out of 1000 visitors, so the conversion rate is 10%. This indicated that landing site B has fared better and connected to more people than landing site A.
A call To Action Must Be Implemented
Use call to action or CTA, in short, to gather your visitor’s attention. It could be a subtle message that offers a free trial of something or a free subscription to a newsletter.
It should be interesting enough to grab their attention. CTA’s such as free e-books for download or discounts on a specific product. But remember not to bombard their screen with CTAs.
Conclusion
These were some of the most tried and tested methods that always work, and now, you can use them on your websites and see how it fares. Just remember, it’s not a 100% guaranteed kind of step.
How much it works for you depends on how you implemented the steps, how your website is designed, and whether it is mobile-friendly because almost 46% of all internet traffic is through mobile phones.
So, that’s the fact that you need to keep in mind as we advance. If implemented correctly, the chances are that your leads will increase threefold.
Or else you can hire me for a quick SEO consultancy to implement the right lead generation process.
