If you want to build a successful business, you need to have a strong digital marketing strategy. And one of the most important elements of this strategy is creating a positive relationship with search engines.
Organic SEO, when done effectively, can help you rank better in search engines, reduce your costs, get more traffic and boost your overall sales and revenue.
In this blog post, we’ll take a closer look at what organic SEO is, how it works, why it works, and how it can be an effective marketing strategy for your business.
Organic search engine optimization (SEO) is the process of optimizing your website or blog to rank higher than other websites within Google, Bing, Yahoo, and other search engines.
This can result in more website traffic and conversions.
Unlike paid search engine marketing (SEM), organic SEO is a natural way of getting higher visibility without having to pay anything or do any manipulation to get there.
Organic SEO has been around since the beginning of search engines.
Today, it’s one of the most important techniques in digital marketing, and businesses of all sizes capitalize on this free form of marketing to attract new customers while maintaining the loyalty of existing ones.
How Does Organic SEO Work?
Basically, organic SEO results are the product of two things:
1) how well optimized your website is
2) search volume of keywords on which you rank
Website optimization begins with keeping your website’s technical information accurate and improving the overall performance of your website.
After you have set up the overall framework of your site, you need to optimize it for mobile-first, then for desktop; this will help eliminate issues related to poor user experience as well as errors on certain devices.
You also need to think about how easy it is for visitors to your site to navigate their way around your website.
Does the navigation make sense? Are links leading them in the right direction?
Do they get there within 2-3 seconds of your website page speed?
All of these things are necessary and should be taken into account if you want visitors to return, and most importantly, to qualify for a higher ranking on the search results page (SERPS).
Google Search Console offers a variety of resources and features that can help you improve the quality of your website, even if you don’t have an SEO specialist or a webmaster on your team.
Search volume is the number of times a keyword is searched for each month on average. It’s a metric that helps you determine how high a keyword ranks in the search results.
For example, if you have a keyword with a search volume of 1,000, it means Google is showing the keyword in the search results 1,000 times per month.
The higher the search volume, the more times your keyword will be displayed. This metric can be a great indicator of how well your SEO is working.
To improve your search volume, you need to make your content as relevant and useful as possible to the people you’re trying to appeal to with your website or product.
Then optimize the content on your web pages and blog entries with the right keywords to rank higher in the search engines, and for more potential clients to find you when they look for services related to what you have to offer.
Ubersuggest tool will help you discover your existing content that can be improved by inserting more keywords into it while Google Trends will show you the search volume of the keywords you intend to rank for.
Remember, the higher the search volume, the better your organic SEO results will be.
Why Does SEO Work?
Organic SEO works because it’s more natural and it does not require any special programming language or any particular type of coding that an average person may not be familiar with in order to tap into everything working right now.
It also works in line with how our brains work. We like sensory information that has a real-world effect, and we tend to refer back to it.
This means that people will want to come back to sites they trust and can relate to, while the goal of Google is to satisfy the searcher’s intent so they come back for more searches.
When Should You Use Organic SEO?
If you are starting a new website or have invested heavily in your website and you are generating leads through your website, but you are always wondering why your leads are not converting into sales, then maybe you should consider using organic SEO practices.
What do you stand to lose? Organic search engine optimization is a free source of traffic that is more effective than any other strategy.
To wrap things up
Keep in mind that this is a long-term strategy that requires patience because it can take a long time to see results, but can be effective in the long run.
So if your business is ready to create a sustainable online presence that will improve over time, consider investing your time and effort in organic SEO.
I hope that this blog post has given you a better understanding of organic SEO, how it works, why it works, and when to use it.
Share your thoughts in the comments or ask me anything about your SEO needs, I can be helpful in many ways. Get Started!
